Story of Bodyline Team Athletes 2017 – 2018
Bodyline Sports & Fitness are now the most recognized coefficient of relationship in the eastern part of India, as the degree of consanguinity between these two identities in the fitness community is literally inseparable. Bodyline Sports, for over couple of decade now, has not only defined it’s tagline as ‘Inspiring Fitness’ but also had been promoting & nurturing the fitness enthusiasts right from the inception. This was the principal reason for the Bodyline Sports along with its chain of premium health clubs, Karma Fitness Studio, to come forward & sponsor as well as provide necessary resources in organizing the biggest fitness carnival of the Eastern India namely The Fit Expo 2016 on 28th & 29th November 2016 at Milan Mela – the most recognized public fair center of Kolkata.
During The Fit Expo 2016, the Director of Bodyline Sports Mr. Gagan Sachdev was invited as a keynote speaker at various seminars held with other eminent fitness personalities from all over the world – where Mr. Sachdev not only spoke about his journey of building the brands named Bodyline Sports & Karma Fitness Studio from a small gym at a garage space to the magnitude they are now with close to a million customer base & half a lac of memberships at various branches of the premium health club. A hint of pledge & commitment came out as a prominent key point at his deliberations, towards the upliftment of the Fitness & Wellness Community of Eastern India. Being a man of words, just within 2 months of completion of The Fit Expo 2016, Mr. Sachdev announced this own team of athletes under the brand name of ‘BODYLINE TEAM ATHLETES’ (BTA).
BTA is an unqiue team in itself as it consists of talented & deserving Fitness athletes & bodybuilders from all across the state of West Bengal – who will henceforth be sponsored, guided & nurtured by Bodyline Sports, Karma Fitness Studio under the supervision of the Best Fitness Trainers, Coaches & Mentors available in the state or flown in from different parts of the World. BTA will henceforth be an annual athlete sponsorship program – as a part of the Corporate Social Responsibility (CSR) activity of the biggest fitness & wellness conglomerate of Eastern India consisting of Bodyline Sports, Karma Fitness Studio & The Fit Expo.
The composition of BTA 2017 – 2018 has 5 Captains who have already proved themselves in International & National competitions & earned name and fame for themselves as well as popularity from the Fitness Community of the World. The main attraction of BTA 2017 – 2018 are the 7 Athletes who have been handpicked & chosen from some 50 add applications from all over the state of West Bengal. These 7 athletes are born fighters who had been struggling all throughout & sacrificing everything to take up Fitness & Bodybuilding as their only career option – even though all of them belong to under–privileged & economically challenged family backgrounds. Think of the sons & daughters of a truck driver, vegetable vendor, unemployed factory worker etc. fighting all odds with improper diet & nutrition, yet winning state level Bodybuilding competitions with sheer hardwork, dedication, commitment & obsession and aspiring to take on the National & International stage – getting to conquer even.
Bodybuilding or Fitness Athletics is a sporting discipline which has a lot of International icons, handful of National Stars but practically no role-models from our very own state of West Bengal – except for the stalwarts of yester-years in the likes of Monohar Aich, Moloy Roy etc. This CSR initiative of the premier Fitness business conglomerate of Bodyline Sports, Karma Fitness Studio & The Fit Expo vow to recall & revive the glory of Bodybuilding & Fitness scenario of the state at present & are determined to transform the eco-system & promote deserving bodybuilders & fitness athletes – bring them to limelight.