Bodyline Team Athletes (BTA): A Story in the Making
In keeping with the adage of a “Brand is, as a Brand does”, Bodyline sports is indeed ‘Inspiring Fitness’ in many more ways than just selling cutting edge technology products. From getting people to move on treadmills to getting them to set work out on Home Gyms, this Brand has played a great part in bringing fitness into lakhs of homes of Eastern India.
In a major move which galvanized the entire Fitness & Wellness landscape of Eastern India, Bodyline Sports along with its chain of premium health clubs, Karma Fitness Studio put their might behind organizing the biggest fitness carnival of the Eastern India – The Fit Expo 2016 in November 2016 at Milan Mela.
During The Fit Expo 2016, in his address as the keynote speaker, Mr. Gagan Sachdev, the Director of Bodyline Sports spoke about his journey of building the Bodyline Sports & Karma Fitness Studio Brands from a small Retail shop at a garage space, to having a customer base of close to million. Even more significant was the vision he shared of nurturing talent in the Bodybuilding & Fitness sports to bring laurels to the State.
Towards its efforts to promote & nurture, budding fitness enthusiasts and as a part of its Social responsibility towards boosting up of the Fitness & Wellness Community of Eastern India, Bodyline Sports has now launched ‘BODYLINE TEAM ATHLETES’ (BTA) with an aim to
- Inspire, Motivate & Promote Fitness in general & Bodybuilding as a Sport in West Bengal.
- Spot, Mentor, Support & Promote Fitness Talent in West Bengal.
- Create Brand Ambassadors for the sport & thus taking The Fit Expo to the next level.
BTA is a unique team comprising talented & deserving Fitness athletes & bodybuilders from all across the state of West Bengal – who will henceforth be sponsored, guided & nurtured by Bodyline Sports & Karma Fitness Studio and mentored to be winners by the Best of Fitness Trainers / Coaches. BTA will henceforth be an annual athlete sponsorship program – as a part of the Voluntary Social Responsibility activity of the group.
The BTA 2017 – 2018 has Captains who have already proven themselves in International & National competitions & earned name and fame for themselves. They would be mentoring 10 Athletes handpicked & chosen from some 50 odd applications. These athletes are born fighters who had been struggling all throughout & sacrificing everything to take up Fitness & Bodybuilding as their only career option in spite of coming from economically challenged backgrounds. In spite of having faced tremendous hardships, these athletes driven by sheer hard work, commitment & obsession are aspiring to be winners on the National & International stage. Bodyline Sports has taken up the responsibility of these potential winners
Bodybuilding or Fitness Athletics is a sporting discipline which has a lot of International icons, handful of National Stars but practically no role-models from our very own state of West Bengal – except for the stalwarts of yester-years in the likes of Monohar Aich, Moloy Roy etc. This CSR initiative of the premier Fitness Industry leaders, The Bodyline Group aims to revive the glory of Bodybuilding & Fitness Sport of the state as well as to transform the eco-system & identify, nurture, mentor & promote deserving bodybuilders / fitness athletes.
Key Notes :-
1)Sponsorship on 10 Athletes and each Athlete will be sponsored for one year with his various requirements in cash and Kind to the tune of Rs 2Lacs each
2)Selection Process: – From 50 applications only 10 have been selected by the Committee.
3)Agreement signed for one year
4)Photo Shoot (Still & Video) planned to be done on 13th of Feb at Karma Fitness Studio
5)Portfolio preparations for each of the Athletes
6)Preparations of some athletes for the Junior National Body Building Championship to be held at Indore on 18th Feb
7)Preparations of some athletes for the National Body Building Championship Mr India and Miss India Title to be held at Gurgaon on 2nd March 2017
8)Brand Promotions and West Bengal Tour of Athletes in the month of April
9)Fitness & Body Building shows across the state
10)FitExpo 2017 will witness over 800 athletes participation from across the Eastern part of India.
We are sure that our Team BTA has the potential to win a couple of Gold medals / Accolades at the national and international Competitions.
Gagan Sachdev ( Founder )